Simpligy teaches aspiring strategists the research, facilitation, and leadership skills & actions that turn variable inputs into valuable strategy.
You'll find our members adding value, clarifying business landscapes, and creating positive change for their clients, not just producing "deliverables."
You Want Valuable Solutions? We've Got You Covered.
Stop competing on price and relying on referrals. Define your positioning, claim a point of differentiation and let the clients come to you.
Positioning is the absolute core of your brand message and the best way to differentiate your business from lower-priced competition while attracting higher-value clients.
But, doing it right can be just plain difficult. We’re here to make it easier.
There are lots and lots of articles titled, "how to write an onliness statement" but, in most cases, they just give you a list of examples. And, I think there's a good reason for the previous absence of real advice around this.
Unleashing the power of an onliness statement REQUIRES a purpose-driven brand.
And, most brands aren't really purpose-driven.
The first stage in a SaaS product’s lifecycle involves identifying a problem and how your SaaS provides a solution to the problem. So many SaaS companies focus only on the tech, developing a culture that doesn’t understand or believe that much in branding.
Luckily for you, most of your competitors think ‘branding’ is what’s happening to their company while they’re too busy adding new features, raising money or “growth-hacking.”
It's a catch 22: You're taking every job that comes your way, you're struggling to stand out and generate leads but you're afraid niching will lose you clients or leave money on the table.
I get it. I made this video training for you.
Stake your claim as the go-to expert.
Find out the exact prospect you can get the most significant results for, the fastest, and with the least amount of stress.
Become more valuable as a business and increase trust from customers.
Work through the included Trello boards and exercises to develop brand assets to help you drive all future brand and product decisions.
Know your most valuable activities.
Discover your ideal product/service opportunity.
Uncover their exact struggles, pains, and desires... in their own words, without surveys, and without interviews.
The fewer things you have to offer, the fewer things you have to develop expertise in, the easier it is to learn more than anyone else about what you do. And gain the confidence that goes with it!
Bruce White is a Strategy Consultant dedicated to guiding entrepreneurs & brands in the search for clarity & purpose.
"After speaking with half-a-dozen agencies, we began to see the same reoccurring theme of companies who still believe in traditional brand thinking. This is the notion that a new visual identity will lead to bigger and better things.
We disagree wholeheartedly. Brand is the sum of all experiences and interactions with AudioConexus. This requires strategic thinking, not Adobe Illustrator.
We needed fresh thinking and a company that had the right mix of knowledge, expertise, creativity, and vision to help us with our strategic branding initiative.
We chose Simpligy and we’re so glad we did! Simpligy has succeeded brilliantly by getting to the heart of how we expand brand relevance and brand resonance by starting from within. Their pivotal insights are game-changing for us.
If you’re growth-minded, hire Simpligy. Commit yourself to their process and do the work. They just don’t roll out a process and deliver a report, they add immeasurable value every step of the way.
Simpligy made a big impact on our business that will pay dividends for years to come.
CEO - AudioConexus
Join Me In The Simpligy Collective
We've taken all of our content in every form — podcasts, videos, articles, and guides — and plugged it into searchable topics in one place.
And, then added a discussion forum.
So you can join us to get quick answers, learn new skills, and gain confidence as a strategist in whichever format you prefer.