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Find Your Niche, Solve More Valuable Problems.

It's a catch 22: You're taking every job that comes your way, you're struggling to stand out and generate leads but you're afraid niching will lose you clients or leave money on the table.

I get it. I made this video course for you.

Taking every job that comes along will only leave you stretched thin and running from one fire to the next.

And when you need to scale, you can’t. Because you're working every waking minute and you’re all out of hours. 

 

So you’re stuck. Client to client, project to project. You’re not self-employed, you've just got yourself a hundred bosses instead of having only one.

Know your most valuable activities, for you and for your clients.

If you carve out the exact work you love to do, and you research the exact value your prospects are looking for, their struggles, pains, and desires...

 

You can build your business to deliver only that, creating systems & processes that let you do less, but higher-value work, for you and your clients.

It's time to stake your claim as the go-to expert​.

When you stop being a generalist, you can begin growing revenue and reduce your businesses risk of failure. 

 

You can leverage your time to grow your business the way you want without having to take every client that comes your way.


Once you hone your experience on serving just one niche, you become more valuable as a business and increase trust from customers.

Reduce competition.

By defining and reducing the number of people you're targeting, you also eliminate competition from businesses that don’t offer specific products or services for your niche market.

Become a master.

The fewer things you have to offer, the fewer things you have to develop expertise in, the easier it is to learn more than anyone else about what you do. And gain the confidence that goes with it!

Build relationship value.

People want to work with specialists who are engaged with their problems. If your market is everyone, it's impossible to connect on a personal level. They don’t care what you do. They care that you care about solving their problems.

What's included.

    UNCOVER YOUR STRENGTHS, LOVES, & OPPORTUNITIES.

    Your niche is not an industry or any sort of vertical.

    The secret is to uncover the unique "Sweet Spot" between what you're incredible at doing, what you love to do, and what your audience is screaming out for.

    DECIDE WHAT YOU EXPECT FROM YOUR PROSPECTS.

    Reframe the client/prospect value proposition.

    Reverse the dynamic and have prospects apply to work with you, and not the other way around. Instead of going out and “offering” services to everyone, identify the exact people who have the greatest potential to experience the outcome you promise.

    DO THE RESEARCH TO MAKE DATA-DRIVEN DECISIONS.

    Understand and focus your ideal market.

    Do the research to develop a circumstance where you’re absolutely loving your work. Begin contributing to the global economic, social, and cultural growth by producing meaningful creative that moves the needle for your clients and that you walk away from feeling totally fulfilled.

If you know you need to niche but you're worried about losing clients or leaving money on the table, this program is for you.

We know how tiring it is when people treat your service like it’s a commodity and ask you, “How much is this gonna cost me?” before they even know your name. I made this for:

  • Professional and consultants wanting to step up to a higher-value client roster.

  • Perfectionists who keep working until the project’s right but struggle charging for every minute spent.

  • Driven individuals who want to increase your revenue without compromising your craft.

  • Entrepreneurs who want to break away from the generic 'hours-for-dollars' model and fire those clients who treat ideas like widgets that can be made more cheaply elsewhere.

  • In case you're wondering, there is no catch.

    I realize this seems like an amazing deal for FREE ...so you might wonder what the "catch" is.

     

    And I know there are some websites out there that offer you a great deal on something but then they stick you in some program that charges your card every month.

     

    This isn't one of them.

     

    There's NO hidden "continuity program" you have to try or anything even remotely like that

     

    I'm literally giving you this entire video course for FREE, as a means of "putting my best foot forward" and demonstrating real value.

     

    My hope is that I can help you launch your niche and contribute to my mission of restoring the value that creative rightfully deserves in business.

    But time is of the essence.

    I'm obviously taking a loss by advertising this book for FREE.

     

    So why would I do that?

     

    Simple.

     

    I'm making this offer with the idea that you'll be very impressed with what I'm giving you today, and you'll want me to help you scale your business in the future.

     

    I'm betting that you'll get so much value from this course that you'll ask me to teach you how to run Sprints for your clients.

     

    Pretty straightforward.

     

    Anyway - with all of that said, this is a limited offer.

    Niche Builder by Simpligy.

    A strategic guide to help you uncover your exact prospect, their needs, and your niche opportunities.

    What's included:

  • Discover your ideal product/service opportunity.

  • Find out the exact prospect you can get the most significant results for, the fastest, and with the least amount of stress.

  • Uncover their exact struggles, pains, and desires... in their own words, without surveys, and without interviews.

  • Work through the included Trello boards and exercises to develop brand assets to help you drive all future brand and product decisions.

  • Develop the most enjoyable, simple, valuable, and exciting work you can specialize in.

  • Access for life.

  • The program is ABSOLUTELY FREE, and you get it instantly as an online course!


    One more thing.

    Before you make your decision, let's talk about that overwhelm & anxiety, and what I want to do to help.

    I'm going to try something all new.


    See, over the last several months, I've had a lot of people sign up for my Sprint training programs and, I've been watching for sticking points.


    Some of my members get to a point within the training where they get inside their own heads and let the overwhelm take over. 


    Usually, I can see when that's happening and I can get involved and help them move past a sticking point but, I've decided to put a new program in place to be absolutely certain.


    I know how overthinktroverts think, so I know what's been stopping you. And I know how to get you past it.


    So, I've got something I'm going to give you to make sure you don't give in to overwhelm and you can launch your strategy consultancy with confidence and clarity.

    Me.

    I spent years looking for a mentor before I hired my first coach. Since that time, there's never been a time when I don't have at least one coach or mentor, and often I've got several at once.


    So, I know how important it is for overthinktroverts like us to get answers when we need them, and in a way that works for how we communicate.


    Your membership in the Niche Builder by Simpligy comes with exclusive access to our private members community.


    Whether you want to post a question publicly, or you want to DM me privately, I will answer every single question you ask. And, I'm in the community every day so, I'll get back you without delay.


    Join us and claim your spot now. You won't regret it.

    Enroll in the Niche Builder

    Questions?

    When does the program begin?

    The entire program is ready now! As soon as you complete your signup, you'll have access to all the videos and downloads. Better get started!

    How much does the program cost?

    The Niche Builder by Simpligy is absolutely FREE. I'm making this offer with the idea that you'll be very impressed with what I'm giving you today, and you'll want me to help you scale your business in the future.

     

    I'm betting that you'll get so much value from this course that you'll ask me to teach you how to run Sprints for your clients. 

    How long will I have access?

    You’ll get lifetime access to all of the course material including all lessons and templates.


    Even better, you will also receive lifetime access to the private community where you can ask and answer questions with your colleagues as well as DM me any time with anything you're stuck on.

    How is the program delivered?

    The Naming Sprint Blueprint includes video-based modules housed in a secure online classroom.

     

    Beneath each video, you’ll find a text transcription so you can watch or read the course content whenever and from wherever you like.

    What's the catch?

    There is no catch!

     

    I know there are some websites out there that offer you a great deal on something but then they stick you in some program that charges your card every month.

     

    This isn't one of them.

     

    There's NO hidden "continuity program" you have to try or anything even remotely like that.

     

    I'm literally giving you this entire video course (and the accompanying book), as a means of "putting my best foot forward" and demonstrating real value.

     

    My hope is that you'll love it and this will be the start of a good business relationship for years to come.


    Whydo you keep mentioning 'Data-Driven'?

    Because it's at the core of everything we do. And one of the most important elements that make our training different.

     

    I'm consistently horrified at how many "experts" direct people to brainstorm solutions based on their experience, believing what’s inside their heads to be the reality of what their prospects are feeling. 

     

    Here's the problem:

     

    Whether you're building an ambitious brand, writing powerful messaging, or even defining a unique niche, you're not your prospect.

     

    You have a completely different perspective toward your brand, products, and services than your market does.

     

    So, included in every one of our courses and kits is a process that lets you ignore what you “think” your market's, needs, problems, realities, wants, and agitations are, and go and actually find out... in their own words.

     

    Without surveys and without questionnaires.

     

    It's the ultimate "fly-on-the-wall" data gathering technique that uncovers true "Voice-of-Customer." 

     

    And, when performed correctly, all the brand decisions you make, the niche problems you decide to solve, the messaging communications, whether it’s product descriptions, key messages, headlines and hooks, for you or for your clients, will be developed from a "Data-Driven" foundation instead of your own, potentially misguided, perceptions.


    I'm in! How do I pay?

    You don't! The entire program is FREE. 


    I'm literally giving you this entire video course, as a means of "putting my best foot forward" and demonstrating real value. My hope is that you'll love it and this will be the start of a good business relationship for years to come.

    I have other questions.

    The easiest way to get in touch with Bruce directly is inside the Sprint Masters Collective private community. It's free to join and you can either post questions to the group or DM me directly. If I'm with a client, it might take me a day or so to respond, but I will respond to every question you have.


    >> Click here to Join the Sprint Masters Collective.

    Explain in depth the question. Make sure that the explanation clearly answers the objections that visitor has on their mind. The frequently asked questions section is a great way to clear up any objections that the buyer might have and push then a step ahead to make that purchase.

    Now open for enrollment.

    Enroll in the Niche Builder

    One last thought...

    One year from today, you will still be here on the planet (I hope). The question is, will anything in your life be significantly different?


    The answer: only if you do something significantly different.


    Maybe this is that new thing you need to do.


    I look forward to getting to know you, inside the Niche Builder.


    To your success,

    Bruce White - Founder

    Simpligy | Launch & Grow a Scalable Strategy Consultancy. simpligy.com