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“Branding the organization is inevitable . . . Simply by virtue of existing and interacting with others, the organization is branding itself. Therefore, branding is going to happen whether the process is managed or not.

The choice is only whether to approach the brand proactively, or ignore and deny it and hope that the issue goes away.”

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About The Author

Bruce White is a Strategist who helps overthinkers, introverts, and aspiring strategists to elevate their REAL businesses above the pretenders and copycats.

After more than a decade at the head of Simpligy, Bruce understands what truly drives engagement, company culture, and advocacy and it’s not bouncing around from the latest tactic to the next fad. It begins with a shared team culture, user empathy, and a unique & valuable differentiation.

Bruce has facilitated strategy for businesses of all types & sizes, from creative professionals, to chocolatiers, incorporated counties to not-for-profits, and specializes in teaching strategy sprints to professional & creative organizations.

His agency’s work has been recognized with awards from Applied Arts and the Economic Developers Association of Canada.

In addition to his extensive branding experience, Bruce is a copywriter, facilitator, and coach.

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